Cannabis, Cannabis Packaging

Packaging Design For Cannabis Product

cannabis product

According to science, cannabis – specifical hemp – may have incredible health benefits. There’s mounting evidence that this once-vilified plant can help with many ailments, including epilepsy, inflammation, anxiety, cancer, and multiple sclerosis.

Hemp is expected to become a billion-dollar industry due to these potential benefits. In general, the North American medical cannabis market will grow “from $9.2 billion in 2017 to $47.3 billion a decade later.”

Cannabidiol (or CBD) is abundant in hemp, making it the star performer on the cannabis health roster. It’s also naturally low in THC (the psychoactive compound that gets people high), making it very user-friendly.

However, not everyone is sold on cannabis’ newfound popularity as a health superfood. Cannabis’ reputation has been tainted by years of negative press in our society.

Cannabinoids are also unregulated by the FDA because they are a newcomer to the health supplement scene. Many consumers (who would otherwise benefit) may be deterred from trying cannabis products because of these perception issues.


How Much Can You Do to Enhance The Quality Of Your Marijuana Products?

You must earn your customers’ trust to sell more cannabis products. User loyalty is built on trust, and it’s one of the reasons people come to your company or brand.

On the other hand, building trust is a significant challenge for new medical cannabis businesses. While past performance and a brand’s track record are important factors, the design is also important. The appearance of a website, poster, or package can influence how users feel about it and whether they become brand loyalists.

One of the most important ways for a cannabis health supplement company to reassure customers and build trust is product packaging design.

When potential customer sees your product for the first time, they see the cannabis packaging before touching or seeing the product. A product’s packaging can impact a potential buyer’s level of comfort and confidence.

People may simply ignore your cannabis products if you don’t get the packaging design right. So, let’s look at what your company can do to create great product Packaging Marijuana designs that will sway skeptics and turn them into customers.


Include the right content on product packaging

The right content is the first step in creating packaging that inspires trust. Begin by describing what is contained within your packaging. For instance, describe your product (CBD Extract Oil Tincture vs. Full-Spectrum Hemp Oil Caplets), how much of it there is, the production lot number, and the potency level.

Include any qualifiers, such as “Organic,” “Non-GMO,” or “CO2-Extracted,” that may reassure your customers.

This information should be communicated concisely, demonstrating you have nothing to hide.

And, while we’re on the subject of not hiding, don’t forget to include your company’s contact information. On their websites and packaging, many businesses bury their contact information. That is not something you should do.

People trust companies that are open and easy to contact. Customers want to know that they can get assistance if they have a question or a wrong order.

Include your website address, support email, and phone number to reassure customers that your company is legitimate and trustworthy.

Furthermore, no packaging is complete without branding elements that help customers recognize your company and what it stands for. It should include your company’s logo, distinguishing brand colors, and any other small visual elements that your brand may employ.

Finally, try to follow the FDA’s dietary supplement labeling guidelines.


Maintain a Professional Look For Your Product Packaging.

It makes no difference how good your product is if your company appears unprofessional.

The bar for establishing professionalism for medical cannabis businesses is even higher than most businesses.

Keep these pointers in mind if you want to convey professionalism and dependability.


Make sure your packaging is error-free

It does not give the impression that you are a professional if you make mistakes. 

Customers notice errors in your packaging design. They notice typos and frequently come across inaccurate or misleading information. Errors give the impression that your company is inept. Worse, they may believe your company is intentionally misleading them.

Before you send your packaging to production, double-check everything.


Showcase your cannabis products well against competitors

Customers who purchase your cannabis products will have a variety of alternatives.

Don’t forget about your competition, and familiarize yourself with the packaging of other dietary supplements and medications.

Do you want to encourage customers to associate your CBD products with other well-known medical brands to gain their trust? Keep in mind the following advice:

  • Therefore provide an ingredient list as well as dosing and usage instructions. It is something that people expect from reputable pharmaceutical companies. It is something that your cannabis product packaging should do as well. Also, remember to adhere to the FDA’s dietary supplement labeling requirements.
  • Incorporate a safety seal into the design of your packaging. A safety seal protects the contents of most medicines, vitamins and supplements. Adding a safety seal, whether it’s a shrink-wrapped seal over the lid or a foil seal under the cap, shows that your product hasn’t been tampered with and that it’s safe to use.

By incorporating these elements, you’ll be able to create a mental link between your product and other well-known pharmaceuticals.


Be true to your marijuana brand.

Your packaging design must be consistent with the rest of your brand.

When customers notice a misalignment between the brand identity they’ve grown to associate with your company and the packaging design for your products, they become dissatisfied.

However, packaging consistent with (or expands upon) the brand identity that customers have come to expect will instill confidence and comfort.

Your company’s story, product, and values should all be reflected in the packaging design. Consumers will have a skewed perception of your products and company if your packaging claims a “simple” snack product with dozens of ingredients. You can establish instant trust by ensuring that your messaging, design and visual impact are consistent with your company and your customers’ preferences.

As a result, make sure your packaging design matches your brand’s existing visual identity. It includes the name of your company or cannabis product, as well as the logo, website, and marketing design for your cannabis company.

A unified and consistent visual brand presence appears professional and aids in developing familiarity, which is crucial in the development of trust.

Ultimately, many people judge products based solely on product packaging. As a result, it’s critical to ensure that your product packaging conveys the right message.

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